Nutrafol Becomes First and Only Hair Growth Supplement Brand to Earn NSF Certified for Sport®, Enters Multi-Year Partnership with Major League Baseball

Today, Nutrafol announced its first-ever, multi-year sports partnership with Major League Baseball (MLB) as its Official Hair Growth Partner. The strategic partnership, which will launch with the 2025 Postseason and extend into the 2026 regular season, is rooted in the brands’ shared values and will center around fan-first moments that celebrate the game and hair health, on and off the field. 

Nutrafol will now also uniquely support players as the first and only hair growth supplement brand to earn NSF Certified for Sport® - the only independent third-party certification program recognized by MLB. By achieving this certification, Nutrafol’s hair growth supplements are the only hair growth supplements tested and verified for MLB players’ safe use.

"Partnering with Major League Baseball is a natural fit for Nutrafol, as we are both laser-focused on serving our customers and fans as well as meeting the highest standards in all that we do - as now seen by our hair growth supplements earning the top level of certification from NSF,” said Cindy Gustafson, Chief Executive Officer at Nutrafol. “As leaders in hair health, we can’t wait to begin our partnership during one of the most exhilarating times of the season, bringing hair wellness into the national conversation in a way that’s both impactful and inspiring."

The multi-year partnership between Nutrafol and MLB will begin during the 2025 Postseason with the “Hats Off” campaign – celebrating both the game and hair health through everything from fan experiences to custom content. Rooted in the tradition of taking a hat off to mark exciting moments during games, the campaign will run across Nutrafol’s  and MLB’s channels, including social, digital and MLB Network. 

In 2026, Nutrafol and MLB will expand on the 2025 Postseason campaign, with a focus on “The Long Game.” From Spring Training in February, through the 162-game regular season and month-long Postseason, baseball fans and teams are as committed as they come. Mirroring that dedication, this campaign will educate around long-term hair health maintenance and holistic wellbeing. Nutrafol will activate a fleet of baseball personalities, or “Hair Captains,” to tell their hair journeys and experiences using Nutrafol’s hair growth supplements; the campaign will also cast a light on Nutrafol’s whole-body approach to hair health, targeting multiple root causes of hair thinning - from stress and hormones, to nutrition and lifestyle.  

“Nutrafol is a renowned brand that helps over a million people across the country, and we know this partnership will be unique and impactful. In fact, in recent years the MLB health and safety team has reported that many players have sought out certified hair growth supplements - and now they finally have a trusted option,” said Uzma Rawn Dowler, MLB Chief Marketing Officer and Senior Vice President, Global Corporate Partnerships. “We’re looking forward to encouraging everyone at our games, from players to fans, to take their hats off and confidently celebrate with us as Nutrafol joins MLB as our Official Hair Growth Partner.”

Nutrafol’s partnership with MLB follows its Hair Growth Nutraceuticals’ (Nutrafol Women, Men, Postpartum, Women’s Vegan, and Women’s Balance) newly earned certification from NSF's Certified for Sport® program - the highest bar in safety and quality testing. This certification builds on the hair growth supplements also recently earning NSF Contents Certified, following a rigorous product evaluation by the trusted public health organization.

Designed to help both athletes and consumers make more knowledgeable decisions when choosing supplements, the Certified for Sport® program from NSF tests products for nearly 300 athletic banned substances as well as potentially harmful levels of specific contaminants like lead and arsenic. Product formulation, label claims, and Good Manufacturing Practices (GMP) compliance are also verified as part of this supplement certification.

In addition to MLB, Certified for Sport® is the only certification recognized by the National Hockey League, the Canadian Football League, and the United States Anti-Doping Agency (USADA); it is also recommended by the NFL, NBA, PGA Tour, LPGA, CCES, ASPDA, iNADO, Ironman, NASCAR, Taylor Hooton Foundation and many other organizations seeking to mitigate the risks of contaminated dietary supplements.

“NSF welcomes Nutrafol to the Certified for Sport® program as the first and only hair growth supplement brand to reach our highest level of certification for athletes and active consumers,” said David Trosin, Senior Director, Nutrition and Wellness at NSF. “NSF is focused on protecting and improving human health worldwide. By meeting our rigorous requirements for both Contents Certified and Certified for Sport®, Nutrafol is demonstrating its commitment to clean sport as well as quality and safety for its hair growth supplements.”

On top of evaluation via NSF’s program, every Nutrafol formula undergoes extensive testing - from safety assessments by expert toxicologists, to validating nutrient and ingredient amounts and ensuring compliance with FDA regulations and GMP. Nutrafol also has multiple clinical studies conducted on different populations to support the efficacy of its hair growth nutraceuticals, which include level one and level two clinical evidence – the industry gold standard for claims substantiation – and are conducted by multiple clinical research organizations and physicians.

As the #1 dermatologist-recommended hair growth supplement brand* and U.S. News & World Report's Top Vitamin for Hair Growth for two consecutive years, Nutrafol continues to be recognized as the category leader.

Learn more about Nutrafol, Major League Baseball, and NSF’s Certified for Sport® Program.

Nutrafol is the #1 dermatologist-recommended hair growth supplement brand that pioneered the hair wellness category with its whole-body approach. Nutrafol supplements are physician-formulated with 100% drug-free ingredients, optimized for different bio-specific needs based on an individual's life stage and lifestyle. As a supplement industry leader, Nutrafol prioritizes a rigorous approach to clinical testing of its hair health innovations and the use of ingredients supported by clinical studies and published ingredient research in their efficacious servings.

To remain on the cutting edge of innovation, Nutrafol's team of doctors and researchers continue to seek out scientific advancements at the forefront of genetics, biotechnology, and anti-aging. Nutrafol has been adopted by more than 7,500 healthcare providers and professionals across the U.S. for its trusted, reliable results, and has received numerous prestigious accolades.

For more information visit www.nutrafol.com.

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations, and social responsibility endeavors. With a seamless transition in 2023 to a popular new rules package, including the adaptation of the pitch timer, attendance and general interest in the sport has thrived with the most exciting version of the game on display each night. MLB currently features record levels of consumption on MLB.TV, competitive balance on the field, and continues to expand its global reach through programming and content to fans all over the world. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

NSF is an independent, global organization dedicated to improving human and planet health for more than 80 years by developing public health standards and providing world-class testing, inspection, certification, advisory services and digital solutions to the food, nutrition, water, life sciences and consumer goods industries. NSF has 40,000 clients in 110 countries and is a World Health Organization (WHO) Collaborating Center on Food Safety, Water Quality and Medical Device Safety. 

For more information visit www.nsf.org.

Nutrafol: PR@nutrafol.com  

Major League Baseball: David Hochman, David.Hochman@MLB.com, @MLB_PR

NSF: media@nsf.org